One mid afternoon on the North Shore near the food trucks
Roxana had an Idea.
The name "Surfer Girl Hawaii" kept echoing in her mind as she stared beyond the fire station, the beach, the tourists towards the magnificent waves cresting in the sunset.
On the drive home she realized that there were no Female Surfer based cosmetic and fashion brands. Obviously there is Roxy and a few others that do Fashion but not an all encompassing brand that takes a girl from the beach to the streets. Roxana knew that the Makeup would need to be waterproof and capable of lasting all day. The fashion must be functional, dynamic, and beautiful.
That night at home working with her husband the brand "Surfer Girl Hawaii" was born. The color Royal Blue was chosen from the beautiful colors of a Peacock and the relationship that the color "Blue" has with water and Royalty.
Roxana then got to work bringing together her two loves of Fashion Design and Makeup.
It is a simple story of a company and creator that desires - Fashion, Glamor, with Organic and Natural skincare and Makeup.