About Us

My name is Roxana Margarita Turnbo.

Making, creating, and designing products for beauty & ultimate health is my passion.

A passion that began at a very young age, it hasn't been easy, but no matter what, I refused to give up on my dreams that were in deep hibernation. One of my many dreams sparked while I was sewing the Hula Facemasks after launching my company Gingrr Salt, LLC during the massive mask shortage at the beginning of 2020.

Fast forward a few months later meanwhile fulfilling my handmade orders, my heart, and mind became consumed with

"Wouldn't it be nice to create a solution for women feeling more confident under or without their facemasks?

Wouldn't it be incredible to create miracle products that can stay on any face without running or sweating off the face?!"

 

GRR GRRL CosMEtics was born with the patented trademark & hashtag #grr. My intention with the branding was to inspire fierce, confident attitudes in fighting the pandemic as ONE collective, hence the word #GRR.

Several months after launching the waterproof, smudge-resistant cosmetic line, I wanted to launch fashion swag with the trademark displayed on all swag. After patent research and legal advice, I found out I couldn't develop or expand GRR GRRL CosMEtics past cosmetics.

That became a flag as another personal passion is fashion and being self-taught in design, my entrepreneurial mind was headed towards a lifestyle-encompassing brand.

 

Now I needed to make a massive business rebranding but to what other name?

How?

It had only been a few months since I had just launched

GRR GRRL CosMEtics. What was I going to do?

Being a Virgo, I knew my heart & mind wouldn't shut off until

an aha moment.

A few hours after racking my brain, the internet, and praying to the Universe, I needed fresh air, a drive, and dinner with my kids. 

That mid-afternoon on the North Shore near the food trucks

 in Oahu, Hawaii, I had the "AHA" moment, the vision, branding, logo, events, stores, and fashion design ideas, came flooding down in a display of info-dumping b-roll.

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The name "Surfer Girl Hawaii"  echoed, as I stared at the rack of surfboards against the shack and looked beyond the fire station, the beach, and the tourists toward the magnificent waves crashing in the sunset. 

 

On the drive home meanwhile doing research on my phone,

I realized that there were no waterproof/sweatproof niche brands or at least not an all-encompassing brand that takes a girl from the water to her next adventure without "freshening up". 

I knew that the Makeup would need to be waterproof and capable of lasting all day.  The fashion must be functional, dynamic, and rare & embodying our paradise meanwhile adorning the body with on-the-go convenience.

 

"Surfer Girl Hawaii" was born within the hour of arriving home after sunset. I couldn't believe that the URL was available too, I knew it was meant to be.

The Universe gifted me with a gift that will always keep gifting locals!

 I chose the color Royal Blue not only because it is my inner child's favorite color but also because Source/universe painted the branding for me in my head and then by confirmation, the island has wild, gorgeous Peacocks with the same royal/indigo "Blue" and other beautiful colors that inspire a thousand more collections.

Surfer Girl Hawaii became the bridge of combining my eighteen years of Cosmetology and two loves:

Fashion Design and Makeup.

We don't make enough time to take care of ourselves. I know you know, what I mean. 
We already tell ourselves by self-talk that we are ugly, then we allow others to make us feel that way too. To add to the feeling of unworthiness, we dismiss our beauty, and self-care priority and we make ourselves feel ugly throughout the day, 
Because we made the choice to put ourselves last. 

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This is why I created Surfer Girl Hawaii; waterproof niche cosmetics, organic skincare, and personally designed, handmade island fashion that you barely have to check in the mirror. Tested and proven, Your look will last all day without consuming time to re-touch or live attached to the mirror.

 

Most importantly, I created Surfer Girl Hawaii upon the inspiration of the universe, with the awareness that we are all connected. I know that if another human feels, and looks good, then we all feel and look good and raise the vibrations as a collective.

If I can help uplift one person, then I'm helping to lift all of us UP.

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Surfer Girl Hawaii gives me the confidence to SLAY MY DAY.

To have an advantage over or fair chance against the weather through any adventure and still look enhanced and feel confident in my/your own skin. 

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I'm proud to share that the Surfer Girl Hawaii brand and products have been featured on Hawaii Pacific News, Erlendur Magazine, Manifesting Queens (Best Selling Book), Los Angeles SWIM WEEK, and Miami Swim Week of 2022 powered by Art Hearts Fashion, NYFW exclusively with LuLu e GiGi September 2022 and February 2023, and exclusive sponsor of Hawaii Fashion Week in Kauai April 22'. Our Surfer Girl Hawaii Waterproof makeup has also been and is currently used by professional MUAs and worn by celebrities on the red carpet and runways around the world! 

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I've recently added our Indoor, hydroponically grown Microgreens! Our mission of adding microgreens for our locals on the island of Oahu, Hawaii is to empower the body with ultimate health and energy, especially for our surfers and green lovers! Our Surfer Girl Hawaii Microgreens were recently featured at D'Lish at The Beach in Kapilina Beach Homes! 

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It is a simple story of a company and creator that desires - higher-self-activated Fashion, naturally enhanced beauty with Organic skincare, vegan/waterproof Makeup, powerful greens, and handmade island fashion.

From the Beach to the streets. 

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